Many people age 50 and older are more savvy about technology than they are often given credit for.
They use technology daily in the workplace and at home. Social media has exposed them to marketing for new devices and apps. Plus the pandemic has forced them to adapt quickly to ideas they might have been hesitant to try a couple of years ago.
“And they’re expecting products and services that meet that level of sophistication,” says Rick Robinson, vice president for start-up engagement at AARP Innovation Labs.
It has driven AARP and its affiliated AARP Innovation Labs to launch the AgeTech Collaborative, an ambitious community of early stage start-up companies, entrepreneurs, venture capitalists, service providers and industry leaders brought together to spark ideas and spur innovation. The promise is that the collaborative will benefit all of them while ultimately serving the greater good of older consumers they are hoping to impress.
Read the full press release here.