Shanna Eckberg isn’t new to aging services. She’s worked in senior care since she was 16, starting as a dietary aide, moving through accounting and operations, earning her nursing home administrator license and eventually serving as CEO.
In 2025, she launched Syncara, LLC, her own home care company to focus on one goal: helping older adults age the way they choose, using technology to fill growing gaps in care.
When she first saw the Ōmcare Home Health Hub®, the value was immediate.
“I remember thinking, where were you two years ago?” she laughs. “This tool can help us watch clients take their medications so my team can focus on other care.”
The Ōmcare Home Health Hub® dispenses pharmacy-prepacked, reconciled medications at the right dose and time, without requiring a nurse to load pillboxes. Agencies can monitor adherence virtually, support clients discharged with any number of medications and provide peace of mind to families.
“Why not offer an option that doesn’t require much caregiver time in the home, but can still provide a quality service, build trust and generate additional revenue?” Shanna asks.
However, for many home care executives, new technology raises a fair question: Is this going to take away our business?
Shanna understands that concern. And she challenges it.
“It gives our agencies another opportunity to meet needs creatively by offering services in the home without requiring a lot of staff time.”
For home care agencies facing staffing shortages and rising demand, medication management isn’t a replacement for care, it’s a new front door into a home, creating earlier relationships and sustainable growth without adding overhead.
Key takeaways for leadership
- Medication management is now a core business risk and opportunity
- Public-private collaboration is the future of rural aging support. The healthcare system needs home care providers as core partners. Agencies willing to pilot innovation and collaboration can move ahead of competitors. This is not just a shift in care models, it’s a new ecosystem forming around aging-in-place.
- Home care must step into healthcare’s gap. Rural markets need new partnerships and technologies to fill widening healthcare gaps. Home care is positioned to lead.
“I feel we are on the edge of something great. Having an open mind is crucial to our successes as providers.”— Shanna Eckberg, CEO, Syncara