VP of Marketing & Customer Experience, Ōmcare
Wendy has over 15 years of marketing experience in healthcare and financial services. Today, she focuses her efforts on bringing the Ōmcare brand to life, ensuring being there from anywhere is possible throughout the consumer journey. Previous she acted as the leader of the marketing organization at Blue Cross & Blue Shield of MN. Her oversight and vision led to the retention and growth of a 20-point brand leadership position in the state of MN.
An expert at synthesizing strategic initiatives while driving cross-functional teams to successful innovation outputs, she’s helped champion the opening a health plan retail center in less than 100 days and earned added accolades by way of awards from: The Content Marketing Institute, MarComm Awards and Shorty Social Awards, MN Business Magazine (2018 Women Who Lead honoree).